Mobile Analytics - Adchampagne

Decoding Ad Creatives & AI App Marketing with Summer Liu, CMO at SocialPeta

15 Apr 2026 4 min read Performance Growthcast

SocialPeta's CMO Summer Liu breaks down the data behind 2 billion tracked creatives: from AI app advertising and creative fatigue to what's actually working by region.

Holiday Season 2025: Turning Peak App Traffic into Measurable Performance

19 Dec 2025 16 min read Mobile Ad Creatives

The holiday season is the biggest growth window for mobile apps. This article covers what works in 2025: holiday ASO, mobile-first behavior to Rewarded UA, creative updates, and retention-focused strategies that help apps win beyond installs.

AI Takes the Lead in Mobile Ad Creatives: H1 2025 Report from SocialPeta

24 Oct 2025 5 min read Guest Article

SocialPeta shared a guest article with fresh H1 2025 AIGC insights: fewer advertisers, but creative volume and engagement are rising fast. APAC markets show standout growth, and smarter targeting is now driving top campaign performance.