SocialPeta's CMO Summer Liu breaks down the data behind 2 billion tracked creatives: from AI app advertising and creative fatigue to what's actually working by region.
Rewarded UA is no longer just a gaming tactic. James Dickins from Gamelight breaks down how AI-driven targeting, privacy-first data, and a simple value exchange are turning this model into a serious growth channel across fintech, e-commerce, and beyond.
The holiday season is the biggest growth window for mobile apps. This article covers what works in 2025: holiday ASO, mobile-first behavior to Rewarded UA, creative updates, and retention-focused strategies that help apps win beyond installs.
SocialPeta shared a guest article with fresh H1 2025 AIGC insights: fewer advertisers, but creative volume and engagement are rising fast. APAC markets show standout growth, and smarter targeting is now driving top campaign performance.
Discover how to create high-converting UGC creatives for your ad campaigns. Learn what User-Generated Content is, why it's a powerful marketing tool, and explore proven UGC formats, strategies, and best practices to boost engagement, trust, and conversions.
